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CRM

The customer record every other module reads from

Not a CRM with integrations — the CRM. The same customer record that started as a prospect, became a deal, an order and an invoice — and that the support ticket, the warehouse shipment and the GL entry all point back to.

One customer record · network hierarchy · pricing engine · credit & commissions
app.response365.ai · Customer · Acme Holdings
Acme Holdings Network · 3 subsidiaries
Lifetime value
€1.2M
Open deals
4
Credit score
740
One record · every module
4 open deals · €118kweighted pipeline
Sales
9 invoices · €240ksame customer record
Accounting
6 shipmentstracked to delivery
Logistics
One customer recordread by every module
Network pricingholding companies as data
1
shared customer record
7
pricing rule types
5
territory types
5
commission models
The problem

Your CRM is a list of names — the customer record is everywhere else

Billing is a different list. Support is a third. The warehouse knows the customer by another ID. Marketing has half their emails. Finance has a credit limit nobody else can see.

Every quarter someone spends a week reconciling "Acme Corp" with "Acme Corporation". Response365 makes every one of those a single query — because there is only one customer record.

CRMA list of names
BillingA different list
SupportA third list
WarehouseA different ID
MarketingHalf the emails
FinanceA hidden credit limit
Why it's different

The central nervous system of the platform

The platform's customer record

The same row the order ships against, the invoice is issued to and the GL books revenue on. Other modules don't sync from the CRM — they read it.

Network hierarchy, built in

Real holding-company structures with consolidated billing, shared credit pools and network-level pricing — the day you install, not after a six-month customization.

Pricing is an engine

Seven rule types, multi-currency, tier-based and formula-based — the CPQ logic buyers license separately, on one model.

One row, every stage

From prospect to paid invoice — the same customer row

Enriched at each stage, never re-created. Lead discovery and marketing live in Go-to-Market.

1
Prospect

Discovered or imported, with enrichment data attached to the record.

2
Contact

The people behind the account — roles, authority and communication preferences.

3
Lead

Qualified and scored 0–100, with the score breakdown that produced it.

4
Deal

Worked through a drag-and-drop Kanban with weighted forecasting.

5
Quote

Multi-currency, sent as a public link — not a PDF.

6
Order

Auto-created when the quote is accepted, with the same line items.

7
Invoice

Issued in the customer's currency and posted to the GL. one record, end to end

The customer record

One shared customer record — the platform's backbone

Every other module that needs a customer reads this one record.

  • Identitylegal name, registration number, VAT, EORI and tax classification
  • Multi-rolestandalone, network parent, member, invoicing or delivery customer
  • Financial corecredit limit, payment terms, per-customer currency and exchange rate
  • Lifecycle & industryprospect → customer → churned, across 15 industry classifications
Orders & quotesship and bill this record
Reads it
Accounting & the GLbooks revenue against it
Reads it
Warehouse & logisticspicks and ships for it
Reads it
Support & ticketsevery case links back to it
Reads it
Customer networks

Holding companies as data, not a workaround

Most B2B customers aren't single legal entities — they're groups.

  • Customer networksthe group, with a shared credit pool and consolidated billing
  • Membership rolesowner, member and beneficiary, each driving different behaviour
  • Network pricingcombined volume earns a tier no single member would qualify for
  • Branches & blockingper-site delivery and contacts; product-customer blocks with history
Acme Holdingsnetwork · pays the invoices
Owner
3 operating subsidiarieseach ships to its own dock
Members
Shared credit poolone limit across the group
Network
Network rate appliedcombined-volume tier
−9%
Deals & quotes

From deal to quote to order, fully audited

A real Kanban — and a quote that becomes an order without anyone retyping.

  • A real Kanbandrag a deal — stage, weighted value and the database all update
  • Deal historyevery stage move, amount edit and ownership change is logged
  • Multi-currency quotessent as a public link, auto-converted from the customer's currency
  • Quote → orderan accepted quote auto-creates the order; availability checked first
Qualified2
Helsinki Bakery Co
€8k
5 days in stage
Hudson Foods
€14k
2 days in stage
Proposal1
Acme Holdings
€42k
14 days · hot
Negotiation1
Vertex GmbH
€28k
6 days in stage
Won1
Pinecrest Ltd
€19k
Closed today
The pricing engine

Pricing is an engine, not a field

The quote-and-pricing logic most operators buy as a separate product — built in, on one engine.

  • Seven rule typesbase, bulk, customer-specific, promotional, seasonal, regional, currency
  • Four calculation methodsfixed amount, percentage, formula-based and tiered
  • Margin policymin/max margins enforced at quote time — reps negotiate within guardrails
  • Price historyevery price change is an append-only audit entry
Bulk tiers0–10k @ 5% · 10–50k @ 7% · 50k+ @ 10%
Rule
Customer-specific ratenegotiated, applied automatically
Override
Black Friday promotionthree regions · one week
Scheduled
Margin guardrailquote below floor blocked
Enforced
Revenue operations

The workflows most teams run in spreadsheets

Territory management

Five territory types, parent/child hierarchies, period goals — and assignment history, so Q1 attribution survives a rep handover.

Commission management

Flat, tiered, product- and performance-based rules — versioned, auditable, with payroll sync to HR. Comp leaves the spreadsheet.

KPIs & forecasting

Targets by rep, team and territory, with threshold alerts — feeding a real-time analytics layer with best- and worst-case forecasts.

Credit & self-service

Two engines most CRMs leave to a separate product

Credit scoring & approval

A credit-scoring engine calculates a 300–850 score from transaction history, with factor breakdowns and threshold alerts. A multi-level approval workflow routes new credit lines by amount — with auto-approve rules and a document checklist. The CFO no longer asks "what's their credit?" — it's on the profile.

The customer portal

Portal logins distinct from staff accounts. Customers view their orders, invoices, quotes and statements, re-order from templates, download documents and message their rep — with 2FA, IP allowlists, session timeouts and a full login audit. Statements generate and distribute on the schedule the operator sets.

Analytics & data quality

Real-time analytics, and a record that stays clean

There is no nightly batch — the numbers your CFO asks for are live.

  • A real-time analytics layerpipeline, win-rate, deal-cycle, lifetime value and churn risk
  • Bidirectional calendar syncOutlook and Google — change the activity or the calendar, both update
  • Business-registry enrichment20 country registries — VAT, directors, financials and lookalike search, automatic
  • Bulk operations & saved viewsmulti-condition filters and async bulk edits with rollback
Weighted pipeline · €1.4Mwin-rate & deal-cycle, live
Analytics
Activity ↔ Outlookmoved in the CRM, moved in Outlook
Synced
Registry enrichmentVAT ID, directors, lookalikes
Automatic
"VIP, EMEA, declining"a one-click saved view
Filter
Build vs buy

The absence of the per-feature add-on tax

CapabilitySalesforce Sales CloudHubSpot Sales HubResponse365 CRM
Customer network hierarchyCustom buildLimitedYes — per row
Embedded pricing / CPQ engineSeparate licenseBasicYes — 7 rule types
Commission engineIntegrationAdd-onYes — native
Credit scoring + approval workflowCustom buildNoYes — native
Customer portalSeparate licenseAdd-onYes — native
Calendar sync (Outlook + Google)YesOne-wayYes — bidirectional
One record across CRM, orders, invoicing, supportData migrationSync via integrationYes — same row
Field-level audit trailAdd-onLimitedYes — every change
CostPer-user/mo + add-onsPer-user/mo + add-onsIncluded in Response365
The business case

What this means in euros

The conservative annual case for a 20-rep B2B revenue team.

€60–120k
Replace Salesforce + add-ons

Sales Cloud plus CPQ, commissions and the portal — all retired.

€264k
Recover rep time

One hour a day per rep, 20 reps — no retyping across systems.

€30–50k
Recover finance time

Auto-generated statements, automated credit scoring, network billing.

€340–500krecoverable in year one

Before counting the CRM-to-ERP integration tax — and deals that close because the full history sat in front of the rep.

One customer record, customer to closed deal to forecast

Let us show you in seven minutes how a deal in the Kanban becomes a multi-currency quote, an order and an invoice — without anyone retyping anything, and with every change visible in Outlook.