Assess export readiness, track market status and generate the document packages each market requires — without a binder of consultants' spreadsheets. Pairs with Global Trade Compliance and Food Trade.
"Are we ready for Germany?" lives in a slide deck. "What does Japan require?" lives in a consultant's reply. The packing list for the Brazilian shipment lives in the freight forwarder's email. The readiness checklist for the next market lives nowhere — and nobody is sure which version is current.
Response365 makes each target market a tracked record: a scored readiness assessment, a product-market status, a document package, and the milestones to go live — all read from the same product, customer, certification and inventory data the rest of the business runs on.
A structured assessment scores each target market across product, regulatory, commercial and operational dimensions. The score has a breakdown, not just a colour.
Every product has a status in every target market — researching, in approval, ready, live or paused — with the evidence that backs the call.
Generate the document package a destination market requires — straight from product, batch and customer data already in the platform. Nobody retypes.
Each target market moves through the same stages. The export project is real work — managed alongside the rest of the business in Project Management.
Add a candidate market with strategic rationale, distance, language and regulatory regime captured up front.
Run the readiness assessment across product, regulatory, commercial, logistical and operational dimensions.
Convert the gaps into milestones and tasks with owners, dates and dependencies.
Track certifications, registrations and approvals required by the destination market.
Generate the export document package on demand — commercial invoice, certificate of origin, packing list, declarations.
Hand off to Global Trade Compliance for customs and logistics, with the same documents.
Product-market status flips to live; ongoing obligations track as recurring tasks. same record, end to end
The structured readiness assessment is the centrepiece. It is graded, not narrated.
The matrix nobody maintains in spreadsheets — maintained for you, because the underlying data already exists.
A market doesn't ask for "an export document". It asks for the right twelve documents, in the right format, with the right references. Each package is defined per market — and produced from the same product, batch and order data the rest of the platform uses.
"Certification submitted", "label approved", "first shipment cleared" — each a real milestone with a date, an owner and a dependency graph. Slip one and the next surfaces immediately.
Regulatory, R&D, packaging, finance, logistics — every export project pulls people from the rest of the business. Tasks land in their normal workspace, not in a separate tool.
One view: target markets, readiness scores, milestones at risk, certifications expiring, products live. The export programme stops being "we'll get back to you in two weeks".
Once a product-market is live, the documents and classifications already exist — and feed straight into the systems that move goods.
| Capability | Trade Council tools | Export Genius | Response365 Export Planner |
|---|---|---|---|
| Structured readiness assessment | Generic checklist | No | Yes — 8 dimensions, scored |
| Product × market status matrix | No | Limited | Yes — per product, per market |
| Document package generation | Templates only | Reference data | Yes — from live data |
| Certifications & renewal tracking | Manual | No | Yes — with expiry tasks |
| Milestones & market-entry projects | No | No | Yes — native projects |
| Hand-off to customs & logistics | Out-of-scope | Out-of-scope | Yes — to Global Trade |
| Reads product, batch & customer data | External | External | Yes — same platform |
| Audit trail on every document revision | Limited | No | Yes — versioned and signed |
| Cost | Subscription + consulting hours | Per-report fees | Included in Response365 |
The conservative annual case for a mid-sized exporter taking products into three to five new markets.
Readiness reviews, market briefs and document checklists turned into a structured assessment your team runs in-house.
Two to four months removed from each market-entry plan — revenue starts earlier, working capital recycles sooner.
Correct documents, current certifications and matched HS codes — fewer holds, fewer demurrage invoices, fewer rework cycles.
Before counting the markets a clearer readiness picture lets you take on — and the ones you correctly choose not to. Ranges, not promises: outcomes depend on market mix and product portfolio.
Let us show you in seven minutes how a readiness assessment scores a target market, generates the milestone plan, and hands the document package off to customs — all from product and customer data already on the platform.