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Marketplace

Run a multi-vendor marketplace from day one

Sell across multiple vendors on one branded storefront — with catalog, orders, payouts and approvals built into the same backend as your E-Commerce, CRM and Purchasing.

Multi-vendor storefront · vendor onboarding · product approval · payout engine
shop.response365.ai · Marketplace · 4 vendors live
Storefront — today 38 orders · €4,820
Active vendors
42
Live SKUs
1,840
Pending approval
17
Vendor activity · live
Vendor: Helsinki Roastery12 orders today · €418
Live
Payout queued · €1,240weekly cadence · Friday
Net 7
4 products approved2 sent back · 1 needs label
Catalog
Many vendors, one storefrontone branded checkout
Catalog + orders built inshared with the platform
6
vendor onboarding steps
4
payout cadences
5
product approval states
8
integration points
The problem

A standalone marketplace platform is a second business to run

Mirakl handles the storefront. The catalog lives in your PIM. Orders flow into a different OMS. Payouts run in a third tool. Vendor records in a fourth. Every weekend, someone reconciles four exports into a spreadsheet so finance can close.

Response365 removes the seams. The vendor is a customer record. The product is a catalog row. The order is the same order your warehouse picks. The payout is a journal entry. There is nothing to stitch — because there is nothing separate.

StorefrontA separate platform
PIM / catalogA second list
OMSA third system
PayoutsA fourth tool
Vendor listA fifth spreadsheet
FinanceReconciles all four
Why it's different

A marketplace that shares the platform's plumbing

One storefront, many vendors

Bring multiple sellers under a single branded marketplace — one checkout, one search, one customer experience. The buyer sees a store; the platform sees the vendor behind every line.

Vendors are real records

Vendor onboarding flows into the same supplier record Purchasing uses. KYC, payout details, contract terms and product approval rules all sit on one row — not in a separate marketplace silo.

Payouts are journal entries

When a buyer pays, the order splits into seller revenue and marketplace commission — both posted to the GL in the same close. No reconciliation cron job, no exports.

Vendor onboarding

From applicant to live seller — six structured steps

A standardised flow that turns vendor acquisition into a repeatable process, not a back-and-forth email thread. Connected to your CRM and Purchasing records.

1
Apply

Public application form captures legal entity, category, country and references.

2
Verify

KYC, VAT and registry checks — automated where supported, manual review where needed.

3
Contract

Marketplace terms, commission rate and payout cadence agreed and stored.

4
Catalog

Vendor uploads products via spreadsheet, API or the vendor portal — fields validated.

5
Approve

Operations reviews each SKU through the approval workflow — accept, request edits, or reject.

6
Go live

Approved products publish to the storefront; orders, fulfilment and payouts begin. vendor active

Catalog & approval

One catalog, every vendor — with a real approval workflow

Vendors don't get a private inventory island. Every SKU lands in the same catalog the rest of the platform reads.

  • Shared product modelvendor SKUs use the same fields as own-brand products — category, attributes, tax, media
  • Five approval statesdraft, pending, approved, changes requested, rejected — with audit on every transition
  • Bulk uploadsspreadsheet imports, API ingestion and the vendor portal — same validation rules across all three
  • Category rulesrequired fields, allowed values and prohibited terms enforced per category
Catalog · 1,840 SKUs42 vendors · 14 categories
Shared
17 SKUs pendingcategory review queue
Pending
3 sent back for editsmissing nutrition · low-res image
Changes
Storefront searchone index across all vendors
Unified
Orders & fulfilment

One basket can contain many vendors — and still ship right

A buyer fills a basket with items from four vendors and pays once. Behind the scenes, the order splits — by vendor, by warehouse, by carrier — and each leg fulfils on its own schedule.

  • Single checkout, split ordersone charge, one invoice to the buyer — multiple sub-orders to vendors
  • Vendor fulfilment modesvendor-shipped, marketplace-shipped or hybrid — set per vendor or per product
  • Returns at the right vendorRMAs route to the seller responsible, with refunds reversing the right payout
  • SLA trackingper-vendor confirmation, shipment and delivery SLAs scored on every order
Order #4821 · €1844 vendors · 1 charge
Split
3 vendor-shipped · 1 hubeach leg, own tracking
Mixed
SLA scorecardvendor on-time · 96.4%
Tracked
Return routed correctlyrefund reverses the right payout
RMA
Payouts & commission

Payouts are part of the close — not a separate finance project

Commission is calculated at order time. Payouts run on the cadence each vendor agreed to. Reconciliation is the close, not a Monday spreadsheet.

  • Four payout cadencesper-order, weekly, bi-weekly and monthly — set per vendor in the contract
  • Flexible commission modelsflat percentage, category-based, tiered by volume or product-specific overrides
  • Refunds, chargebacks & holdbacksrefunds, disputed orders and reserve holdbacks net automatically against the next payout
  • Vendor statementseach vendor gets a statement that ties to the order log, line by line
Weekly cadence · Friday€18,420 across 14 vendors
Queued
Commission tiers0–10k @ 12% · 10–50k @ 10% · 50k+ @ 8%
Tiered
Refund netted−€42 against next payout
Auto
Vendor statementsigned PDF · ledger-tied
Generated
Operations

The workflows that keep a marketplace honest

Vendor portal

Sellers manage their own catalog, orders and statements through a self-serve portal — distinct from staff accounts. They see what they need and nothing else, with 2FA and a login audit on every session.

Trust & quality

Buyer reviews, dispute handling and a vendor scorecard — measured on confirmation time, on-time shipping, return rate and review average. Sellers below threshold drop in search ranking automatically.

Marketplace analytics

Live dashboards for vendor mix, category share, take rate, basket composition and acquisition cost — feeding the same real-time analytics layer as the rest of the platform.

Connected by default

Eight integration points already wired into the platform

A standalone marketplace platform sells you a connector kit. Response365 sells you the connections.

  • Catalog ↔ E-Commercethe same product table powers your own-brand store and the marketplace
  • Vendor ↔ Purchasinga marketplace vendor is also a supplier — terms, prices and history shared
  • Buyer ↔ CRMmarketplace buyers are customer records with full lifetime-value history
  • Payouts ↔ GLseller revenue, commission, refunds and holdbacks post as journal entries
  • Orders ↔ Warehousemarketplace-shipped orders pick from your hub like any other channel
  • Contracts ↔ CLMvendor agreements, amendments and obligations stored in Contract Management
Catalog · 1 tableown brand + marketplace
Shared
Vendor = suppliershared with Purchasing
Linked
Payouts → GLjournal entries, same close
Posted
Marketplace-shippedpicked from your warehouse
Hybrid
Build vs buy

Marketplace platform, or marketplace inside the platform?

CapabilityMiraklMarketplacerResponse365 Marketplace
Multi-vendor storefrontYesYesYes — native
Catalog shared with own-brand e-commerceSync via connectorSync via connectorYes — same table
Vendor = supplier record (purchasing)NoNoYes — same row
Payouts posted directly to the GLExport to ERPExport to ERPYes — journal entries
Vendor onboarding workflowYesYesYes — 6 steps
Product approval workflowYesYesYes — 5 states, audited
Commission models (flat / category / tiered)YesYesYes — plus product overrides
Marketplace + CRM + ERP on one recordThree integrationsThree integrationsYes — one row
CostPer-GMV + setupPer-GMV + setupIncluded in Response365
The business case

What this means in euros

The conservative annual case for a mid-market operator launching or running a multi-vendor marketplace.

€80–180k
Replace the marketplace platform

Mirakl- or Marketplacer-class licence plus the connector kit to your e-commerce, ERP and accounting — all retired.

€40–90k
Accelerate launch

Standardised vendor onboarding, product approval and payout flows compress a six-month build into weeks of configuration.

€20–60k
Lower vendor acquisition cost

Self-serve onboarding, automated KYC checks and the vendor portal cut ops time per signed vendor — and let you scale the seller base without scaling headcount.

€140–330krecoverable in year one

Before counting the reconciliation work eliminated when payouts post directly to the GL — and the GMV that closes because vendors get on the storefront in days, not months. Ranges depend on existing tooling and vendor count.

One storefront. Many vendors. One backend.

Let us show you in seven minutes how a vendor signs up, gets a product approved, takes an order through a shared checkout and receives a payout — all without leaving the platform that already runs your e-commerce and your books.